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Business Administration

Marketing and E-Commerce Program

Brand building, digital marketing and running online stores.

Duration

3 months

Language

Arabic & English

Section / Category

Business Administration

Certificate

Accredited

Program Overview

The program covers brand building, market and audience analysis, then moves into digital marketing: search, social platforms, paid advertising, and measuring return on ad spend.
It also covers running an online store and managing the customer experience.

Learning Outcomes

  • Build a complete marketing plan with measurable objectives.
  • Run digital ad campaigns and measure their results.
  • Analyse customer behaviour and improve conversion.
  • Operate an online store and manage the order cycle.

Admission Requirements

  1. 1 A university degree in any discipline, or relevant professional experience.
  2. 2 A copy of the academic qualification and proof of identity.
  3. 3 Basic computer literacy.
  4. 4 Attendance of at least 75% of the program sessions.

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