Program Overview
The program focuses on building institutional image and managing relationships with internal and external audiences: communication planning, press releases, event organisation, and media handling during crises.
Media and Health
Public Relations Program
Building institutional image, corporate communication and media crisis handling.
Duration
3 months
Language
Arabic & English
Section / Category
Media and Health
Certificate
Accredited
Learning Outcomes
- Build an integrated corporate communication plan.
- Write press releases and targeted messaging.
- Organise events and manage media relations.
- Handle media crises and protect reputation.
Admission Requirements
- 1 A university degree in any discipline, or relevant professional experience.
- 2 A copy of the academic qualification and proof of identity.
- 3 Basic computer literacy.
- 4 Attendance of at least 75% of the program sessions.
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