Bassam Academy for Training, Consultation & Scientific Research
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Smart Economy

Digital Economy Program

A program providing a comprehensive understanding of the digital economy's components and its impact on business sectors and modern competition.

Duration

18 months

Language

Arabic & English

Section / Category

Smart Economy

Certificate

Accredited

Program Overview

The program covers the components of the digital economy, from e-commerce platforms and the sharing economy to big data and AI as growth drivers, plus the impact of digital transformation on traditional business models. It also presents policies supporting the digital economy at the organizational and national levels.

Training relies on analyzing cases of organizations and sectors that transformed digitally with success, workshops to assess an organization's readiness for digital transformation, and an applied project proposing a digital initiative for a sector or organization. Participants leave with a strategic understanding of the digital economy's opportunities and challenges.

Learning Outcomes

  • Explain the digital economy's components and key growth drivers
  • Analyze digital transformation's impact on a sector's business model
  • Assess an organization's readiness to adopt digital economy solutions
  • Propose a practical digital initiative to develop a sector or organization
  • Track digital economy performance indicators at the organizational level

Admission Requirements

  1. 1 General background in economics or business management
  2. 2 Computer proficiency
  3. 3 Interest in following digital economy developments

Who it is for

  • Decision-makers in organizations and economic sectors
  • Strategic planning and digital transformation officers
  • Researchers and those interested in the digital economy

Where it runs

  • EGCairo
  • Live online

Upcoming intake dates in each city are confirmed on registration.

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