Program Overview
This program covers the foundations of professional marketing, from market research and competitive positioning to building an integrated marketing mix, emphasizing strategic thinking over tactics alone. Participants learn to make marketing decisions grounded in market data and customer needs.
Training combines applied lectures with group workshops in which participants work through real company case studies and present complete marketing plans. Graduates leave with a deep understanding of brand building and competitive market positioning.
Training combines applied lectures with group workshops in which participants work through real company case studies and present complete marketing plans. Graduates leave with a deep understanding of brand building and competitive market positioning.
